Andrew Cushing
SOCIAL BRAND MANAGER (2020 – Present)
Policygenius
Manage all organic social content across Twitter (+20% audience growth), Instagram (+283% audience growth), LinkedIn (+208% audience growth), and Facebook (+17% audience growth).
Develop and execute platform-specific organic social media strategies that outperform brand engagement benchmarks.
Collaborate with designers to conceptualize and produce custom creative assets for use across social media channels.
Partner with media relations to highlight notable company milestones and press.
Serve as community manager to monitor outreach from clients who contact the brand via social media channels, partnering with the sales and operations teams to address comments and messages.
Support the sourcing, approval, and optimization of YouTube creator content launched for an ongoing influencer program.
FREELANCE COPYWRITER (2020)
Lemonade
FREELANCE SOCIAL STRATEGIST (2019)
Mindshare
Created and managed Lufthansa’s US content calendar across Instagram, Facebook, and Twitter in collaboration with the paid social media team.
Led the implementation of new content formats, drove thought leadership, and provided social strategy POVs to ensure clients were up to date on the latest innovations..
Managed day-to-day client relationship and acted as the main point of communication between client and agency teams.
Wrote social copy for all organic channels and partnered with designers to ensure content creation was on-strategy.
CREATIVE DIRECTOR (2018 – 2019)
BuzzFeed
Led creative ideation and strategy for brands across multiple verticals, including Citi, Anheuser-Busch, Intel, Capital One, NBC Sports, Comedy Central, United Airlines, Canada Tourism, Merrell, Sprint, MetroPCS, Carhartt, KIA, and Breathless Resorts & Spas.
Supervised output of article, video, and social asset development from conception through execution and launch.
Managed two creative producers, delivering feedback, edits, and approvals for all concepts pitched and developed.
Served as client-facing voice of creative team during kick-off calls and meetings through various phases of campaign development.
Collaborated in cross-departmental project management capacity with sales, strategic planning, and client services teams to ensure brand objectives were met, feedback was appropriately addressed, and all lines of communication were streamlined.
SENIOR CREATIVE PRODUCER (2015 – 2018)
BuzzFeed
Wrote ad copy for lists, quizzes, longform essays, and social assets across all verticals.
Responded to RFPs by conceptualizing and pitching creative ideas that aligned with client objectives and natively integrated brand messaging.
Utilized learnings from analytics dashboard to build upon historical success and help inform future campaign strategy.
PAID SOCIAL MEDIA MANAGER (2014 – 2015)
BuzzFeed
Managed and executed all aspects of BuzzFeed’s media buys—including strategic planning, creative development, trafficking, optimization, reporting and analysis—across multiple social networks and ad buying platforms.
SENIOR SEARCH ENGINE MARKETING MANAGER (2011 – 2015)
Initiative
CONTRIBUTING WRITER (2013 – Present)
McSweeney’s Internet Tendency
Previously: Assistant Curator at Cape Cod Museum of Art, Head Dishwasher at Captain’s Table, and Screen Printing Apprentice at Walton’s Sporting Goods.
Education:
Bachelor of Fine Arts, Savannah College of Art and Design — Savannah, GA
